We get excellent reviews from travelers and destination experts on TripAdvisor and other travel sites. 187 five star reviews in a row and counting to be exact.
“Also can vouch for Toucan Maps Inc. [Costa Rica Guide] Have met the owners, lovely couple, very reliable.” — coopermays – Destination Expert
“Costa Rica Guide [Toucan Maps Inc.] is a good company, have used them in the past…you should have no problem…” — qwovadis – Destination Expert
Etc. etc. etc.
And we won’t complain about free publicity, especially since it’s good, but TripAdvisor is strange and should be used cautiously (read more…).
Most people assume TripAdvisor is unbiased but that couldn’t be further from the truth. It is an advertising and marketing tool promoting Expedia.com. Anything that does not help Expedia make money disappears from TripAdvisor very quickly.
Some of the reviews are honest, interesting, and useful. Some of the reviews are fabricated by professionals who are paid by hotels (or by marketing agencies hired by the hotels – the hotel owners don’t necessarily even know about it) to improve their rankings or drive down the competition.
If you want to find reviews for our company you have to look hard and often. Because we compete with Expedia, travel services like Toucan (mapcr.com and Costa-Rica-Guide.com) are not allowed listings in the directory. If a traveler does post a review in the travel forum they are generally deleted by the moderators.
We’re not complaining. They own the web site and have every right to delete the competition, and we’re not saying not to use TripAdvisor (especially since their users recommend us so highly), we’re just saying use it with caution.